In a bid to be a pioneer in the eco-conscious bridal space, Catherine Deane has implemented a series of sustainable practices to lead the brand into the future. Sustainable fabrics and packaging aren't only the better choice for the environment, but also for communities. 

We have reached our target to be 40% Eco, which includes all of our lining fabrics on our bridal collection being between 60% - 100% recycled yarns and specific Eco developments on shell fabrics. These eco fibres consist of recycled polyester, which has received international certification from our yarn suppliers. 

Further to using eco fibres, all packaging materials from our biodegradable corn garment bags to our recycled paper hang tags all form a part of our sustainable process. We are proudly moving away from printing marketing materials, and are encouraging digital look books and brand collateral wherever possible. 

Responsibility extends beyond the environment and into social responsibility programmes that equip communities.

We partner with The Unlimited Child initiative in South Africa, which supports the Early Childhood Development (ECD) of underprivileged children. These early years are so important for the development of a child's future physical, cognitive, emotional and social development. ECD could be the difference in breaking cycles of poverty. The unique model has made over 1.3 million South African children school ready. 

For over a decade we have been supporting this cause by donating a percentage of every garment sold. By holistically approaching the subject of sustainability, the practice runs far further than the use of eco-fabric’s and into the futures of communities. 

Longevity, ethics, purpose and timelessness are at the forefront of the conscious practices within the business.